Print Winners


1st Place – Xavier University  of  Louisiana

2nd Place – Clinton College

3rd Place –Delaware State University

Audio Winners


1st Place – Savannah State University
Project Zero
Because One Suicide is Too Many

Creative Team
Corintez Fisher
Lauryn Webster
Elishah Bowles
Jaedon Richards
Edward Fox III.
Ms. Jacqueline Awe, Advisor

2nd Place - Hinds Community College Utica Campus
Addiction, Anxiety or Depression Friends help Friends!

Creative Team
Edmond C. McDonald
Arnon Drake
Dr. Gloria Daniels, Advisor

Audio Coming Soon!

Video Winners

1st Place – Alcorn State University
Encouraging Help Seeking Behaviors
Among Students at HBCUs

2nd Place – Talladega College
Exploring Emotionally Intelligent
Behavioral Health Practices

3rd Place –Norfolk State University
You Can Win The Race!

Video Coming Soon!

Honorable Mention


2016-2017 PSA Campaign

Who We Are

The Historically Black Colleges and Universities Center for Excellence (HBCU-CFE) in Behavioral Health at Morehouse School of Medicine (MSM) is funded through a Cooperative Agreement with the Substance Abuse and Mental Health Services Administration’s (SAMHSA) Center for Substance Abuse Treatment (CSAT) and Center for Mental Health Services (CMHS), grant number TI-025590.

The Goals of HBCU-CFE:
• Promote student behavioral health to positively impact student retention
• Expand campus service capacity, including the provision of culturally appropriate behavioral health resources
• Facilitate best practices dissemination and behavioral health workforce

February 23rd, 2017 is the Annual National HBCU Behavioral Health Awareness Day. The purpose of this day is to educate and raise awareness on behavioral health issues impacting the HBCU community. During this National Campaign, peer leaders play a vital role in raising awareness and understanding about behavioral health physiological challenges as well in promoting help seeking behaviors.

The Facts about Behavioral Health:
• *Behavioral health refers to individuals at risk of, or suffering from, mental, behavioral, or addictive disorders.
• College students (18-25 years old) are a demographic cohort with some of the highest unmet behavioral health treatment needs and the lowest rates of help seeking behaviors.
• Depression, co-occurring depression, anxiety and symptoms of eating disorders are all associated with lower academic performance.
• Often students do not know how and where to access services.

* Sources: Department of Health and Human Services. Healthy People 2010. Chapter 18 – Conference Ed. Mental Health and Mental Disorders. Referenced on the SAMHSA Website. Terminology of Mental Disorders. more

Contest Purpose

To utilize the creative talents of HBCU students to produce an informative and educational communication campaign to disseminates information and raise awareness about Behavioral Health to include signs and symptoms, its impact on the overall well-being of students and associated impacts on academic performance and encourage help seeking behaviors on college campuses and in communities. The campaign should emphasize positive behaviors, benefits of peer support and provide referral and or resource information. For additional Technical Assistance please join our Webinar Thursday, October 27th 2016 at 2:00PM EST (the presentation will be available on our website HBCU-CFE).
A successful media campaign will:
• Capture the viewer’s attention
• Present a clear and comprehensive message
• Inspire and motivate the viewer into action
• Inform the viewer
• Give a voice to individuals with behavioral health issues
• Convince the viewer that they can make a difference
• Encourage the viewer to promote positive behaviors of self and others

Getting Started

Students may want to preview existing campaigns and materials for ideas about what might work on their campus. Also, national behavioral health organization sites are listed below.

Examples of Media Campaigns

National Resources:

Things You Must Do – (Entry Criteria)

1.) Complete the HBCU Behavioral Health Communication Promotion Campaign application
2.) Develop communication message pertaining to Behavioral Health Awareness (promotion, prevention, treatment and/or recovery of mental health and substance abuse issues).
3.) Secure written consent for any content contained in the PSA that that entrant(s) did not create, e.g. images and music (entries will be disqualified without proper consent).

Contest Rules & Submission Agreement

Originality- Each submission must be an original creation. All video and audio media should be no longer than 30 seconds. Print material should be only 1 page and legible.

Publicity- Submission of entries acknowledges the right of the HBCU-CFE and SAMHSA to use them for publication and exhibition. By submitting an entry you accept responsibility for securing all appropriate releases (i.e. talent, writers, producers, and institution approval).

Intellectual Property-All entries become the property of the HBCU-CFE and cannot be returned. The HBCU-CFE reserves the right to reproduce and publish all contest entries. We respect and acknowledge the intellectual copyright of the entering HBCUs creative work and fully protect those rights.

Deadline- The entry deadline for submission is February 1st 2017, at 5:00 pm Eastern Standard Time.

Voting - The Voting period will start on February 10th at 9:00 am Eastern Standard Time and will end on February 17th, at 5:00 pm Eastern Standard Time.


1) By entering the competition, the entrant warrants that an entry is an original work created by the entrant and that the use of reproduction of the entry by the sponsors will not infringe the copyright or any other intellectual property of any third party.

2) The topic must include Behavioral Health Awareness (promotion, prevention, treatment and/or recovery of mental health and substance abuse issues). Submission must not contain material that is inappropriate (i.e., depicting negative images and/or stereotype of mental illness, or behaviors that are harmful) indecent, obscene and defamatory. Submission must also adhere to their institution guidelines.

3) Audio and video entries will only be accepted in the following formats: WMV, WMA, WAV, and MP3. Audio and video entries must be only 30-seconds and 1 megabytes (MB) long. Entries that are longer than 30-seconds will be disqualified. Print entry is limited to one page PDF. Please compress any large file prior to submission.

4) Colleges and Universities can submit entries in multiple categories and there is no limit to the number of submissions per category or per institution. By submitting an entry, the contestant(s) give HBCU-CFE and SAMHSA the right to publish the PSA in part or in whole in any medium. Entrants must be cognizant of their institution policies and obtain the proper clearance prior to submission.

•Projects are open to individual or groups
•PSA Contest entries can be submitted beginning November 1st 2016 until Feb. 1st 2017.
•All submissions must be informative, educational and raise awareness about behavioral health issues or promote student behavioral health to positively impact student retention.

Format Guidelines

1) Print category ideas include (but are not limited to) one page magazine or newspaper advertisement, a poster, a brochure, photography, CD cover, a painting, etc. A hard copy of the print entry may be mailed to the HBCU-CFE (Attn: Joan Trent, Morehouse School of Medicine, Department of Psychiatry & Behavioral Sciences, 720 Westview Drive, SW Atlanta, GA 30310). Print entries can also be submitted as a PDF document to

2) Audio category ideas include (but are not limited to) songs, radio advertisements, sound tracks, etc. Audio submissions must be submitted in WMV, WMA, WAV, and MP3 formats. The length of the audio cannot be longer than 30-seconds. Submit your audio entry to

3) Video category ideas include (but are not limited to) TV commercials, music videos, etc. Videos must be submitted in WMV, WMA, WAV, and MP3 formats. The length of the video cannot be longer than 30-seconds. Submit your video entry to
Please understand that entries will not be returned.


1) Submission will be uploaded to the HBCU-CFE website ( The voting period will start on Monday, February 10th 2017 and will conclude on Friday, February 17th 2017.

2) One Winner from each category: The winner and one honorable mention from each category will be determined by the following judging criteria: (1) Innovative Use of Materials (i.e., special effects, font, layout, sound, photographic quality, etc.); (2) Persuasion (How effectively the entry will influence beliefs, attitudes and behaviors of the target audience through powerful storytelling); (3) Attention Grabbing Message (How effectively the entry will attract the target audience's attention in socially appropriate manner); and (4) On-line votes.

3) On-line voting will be open to the public via a voting link on the HBCU-CFE website Voting will start on February 10th 2017, and end on February 17th 2017.


1) The winners will be recognized nationally at the National HBCU Behavioral Health Awareness Day Webcast, Thursday, February 23th 2017 beginning at10am-12pm EDT, during the Dr. Lonnie E. Mitchell Behavioral Health Policy Academy and posted on the HBCU Center for Excellence, social media sites and the HBCU Center for Excellence website ( The winners will also receive a plaque to acknowledge achievement.

2) Honorable mentions will receive certificates and recognition and be mentioned during the National HBCU Behavioral Health Awareness Day Webcast.

3) All participants will receive a certificate for participation for service.

2015-2016 PSA Campaign

HBCU-Center for Excellence Behavioral Health PSA Campaign: And the Winners Are!


1st Place

Alcorn State University
You Are Not Alone!

This video depicts a few of the struggles that international college students go through while pursuing a degree that may cause them to die by suicide.

Team:  Dr. Martha Ravola, JaKia Gilbert, Viswanadha S. Sekhar Vegi, Akshay Swaraj

2nd Place

Xavier University of Louisiana
Fitness: The Natural Remedy for Behavioral Health!

This is a motivational video that inspires minorities to live the fitness lifestyle, reduce depression, anxiety, and other mental illnesses

Team: Shirley Labbe, David Powell, Kyazia Felder, Raheem Frank, Jaya Thompson


1st Place

Clinton College

Clinton College _ PSA Feb 2016 1st place picture

“Depression – How to get Help”

Team: Ryan Wilson, Jamontae Duncan, Andrea Edwards, Elijah Saavedra, Mr. Reggie Rucker, Advisor

2nd Place

Florida Memorial University

Fla Memorial _AThomas PSA Feb 2016

“Increasing Awareness about Suicide Prevention Among College Students”

Team: Akelia Thomas, Professor Stephenson, Advisor